ITALIAN TRADE AGENCY TO BRING FULL PAVILION TO DUBAI OPTICAL SHOW – VISION X
Having identified the MENA region as the market of the future, Gianpaolo Bruno, Italian Trade Commissioner to UAE, Oman and Pakistan, is looking forward to showcasing a full pavilion of 20 Italian participants at this year’s Dubai Optical Show – Vision X.
The Italian Trade Agency (ITA) sees DOS – VX as a key step in intensifying Italy’s integrated promotional activities in the UAE and throughout the wider MENA region. Gianpaolo Bruno considers the November event as the perfect opportunity for Italian enterprises to increase market share and reap the high demand potential in such an important market.
The commissioner emphasised the potential for newcomers to foster strong business partnerships, while he also believes already established strategic relationships can be consolidated to develop brand awareness even further. He is excited to highlight the diverse brands and products offered by Italian companies to local consumers at competitive prices.
Overall, the ITA is confident its participating organisations will benefit a great deal from the huge promotional and strategic opportunities presented by the Dubai Optical Show – Vision X from November 13th to 15th at Dubai World Trade Centre.
Courtesy: Gianpaolo Bruno – Italian Trade Commisioner to UAE, Oman and Pakistan