MENA region will be a source of growth for international brands particularly within the mid-range eyewear sector. In the GCC alone, Gfk estimates the optics market to be worth €1.6 billion while the overall Middle East market has been predicted at €2.4 billion. The show will present 3 days of business matchmaking opportunities connecting MENA region buyers with eyewear and eye care industry. The show strategy is focused on pre-arranged business meetings through a selective hosted buyer program.
NEW BUSINESS COMMUNITIES
Shaping the show with valued added sectors and innovation to support our International & Regional business partners to conduct business in ease. This provides brands to present their expertise, latest global trends, regional optics trends and newest retail technologies in a focused environment.
Represents renowned International brands known for their expertise in eyewear and eye care industry. Companies and labels that are leading innovators and offering benchmark products.
MIDDLES EAST SQUARE
The best dealers and producers in the vision-care, eyewear or ophthalmic lenses market within the Middle East will showcase their durable product lines.
CONTACT LENSES STAGE
This community involves companies known for their extremely high standards of contact lens quality and product choice ranging from lenses in both standard and specialist designs.